We’re only a few weeks away from the world’s biggest hardware tech show of the year: the Consumer Electronics Show (CES) in Las Vegas, Nevada. A year ago at CES 2019, we saw products roll out from a number of cutting edge industries. Some exciting examples included virtual reality headsets, smartwatches, level 4 and level 5 autonomous vehicles, and virtual marketplaces. The introduction of upgraded technology created excitement for what’s in store for 2019. With CES 2020 around the corner, let’s look back on the technological innovations and whether they lived up to their hype.
Last year television technology hit the shelves with the Samsung Window and LG Electronics’ Alpha 9 TV processors powering OLED TVs. These innovations paved the way for smarter TVs and improved picture quality. Upon their release, the sales of this premium technology performed exponentially well. Doug Wrede, Nationwide’s merchandising CE vice president, noted that while the overall TV market for the industry is down 3% in 2019, Nationwide’s TV sales are up 11%. Also, OLED TV’s account for 39% of Nationwide’s 4K TV sales, outpacing the industry by 35%. With the performance of this technology being so strong, LG Electronics anticipates that the demand for premium products such as OLED TV will continue to grow as well.
Virtual reality (VR) systems have grown in popularity and are paving the way of next generation media and gaming. VR introduced 5G and 8K technologies into their systems at CES 2019, taking the experiences of the digital world to the next level. Upgrades to these systems came from big players in the space such as HTC, Oculus, and Sony. Since their release at CES 2019, Oculus has grown their market share from 19.4% in 2018 to 28.3% in 2019. Meanwhile, HTC has grown their market share from 12.9% in 2018 to 13.3% in 2019, according to Statista. While the incumbents have grabbed a bit of Sony’s market share this year, it remains at the top position in the VR device market for 2019 at 37.6%. The VR market continues to grow as CTA’s research found 24% of U.S. online adults are likely to engage with one or more VR use cases in the next two years.
At CES 2019 wearables focused on health and fitness solutions, with an emphasis on the performance and responsiveness of the device. The more notable releases from last years list of exhibitors included the Apple Watch, FitBit, and Garbin. The global smartwatch shipments grew an impressive 42% annually from 10 million units in Q3 2018 to 14.2 million in Q3 2019 according to Strategy Analytics. Further research from Strategy Analytics found Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising 51% from 4.5 million in Q3 2018. Samsung shipped 1.9 million smartwatches in Q3 2019, almost doubling from 1.1 million last year. Fitbit came in close behind shipping 1.6 million smartwatches in Q3 2019, from 1.5 million in Q3 2018. While Fitbit’s performance was slightly above last year’s, their recent acquisition by Google creates potential future growth for the company.
Autonomous vehicles (AV) have classifications for the different levels of automation a vehicle has achieved, from level 0 to level 5. At CES 2019, new releases unveiled self-driving cars at level 4 and 5 automation. These innovations are paving the way for next-generation transportation and is creating a future full of societal benefits. Today, we are seeing autonomous vehicles reduce the societal cost of accidents, reduce congestion on roads, reduce fuel costs, travel times, and the cost of parking. It’s forecasted that there will be as many as 2.5 million Level 4 cars and 700,000 Level 5 cars moving around the planet by 2028.
Smart Cities & Mobility
At CES 2019 companies focused on 5G, IoT, and transportation gathered to plan the next-generation of smart city innovation. At last year’s event up to 70 companies showcased the latest technology in mobility, big data, self-driving tech, sustainability, health and public safety to develop a Smart Cities Marketplace. Last year we showcased how our Mobility Marketplace makes transportation in cities more connected, efficient, and flexible. Since then, our technology has aided the future of smart cities and at CES 2020 we will be showcasing how our partners are growing their businesses with our mobility solutions and technology. Today we are seeing more cities go smart such as Toronto, Belmont, Arizona, Trikala, Seoul, and London.
If you are interested in the evolution of mobility, you’re invited to take a look at our latest e-book The State of Mobility in 2019.