This week, Barcelona is hosting Mobile World Congress (MWC), the world’s largest exhibition for the mobile industry. With over 100,000 people expected to be in Barcelona, we thought it was the perfect opportunity to showcase the power of social mobility through our new consumer app, SoMo.
Just six weeks ago at CES in Las Vegas, we introduced SoMo, the social mobility app that empowers people to get from A to B in the most efficient and social way– allowing users to ride with who they want, how they want. With an influx of people traveling to MWC and all around Barcelona, SoMo is the best solution for seamless travel and hassle-free ride coordination for attendees, tourists, and even locals.
SoMo gives users the option to book a taxi through local partners like Taximes and Taxi Ecologic, or plan shared rides around one-time events, like a night out in the Born District with your team, or recurring events like a daily ride with colleagues to MWC. Users can explore nearby Gatherings or connect with their friends and social circles to plan a Gathering of any size.
Powered by the HERE Mobility Marketplace, SoMo presents users with a variety of transportation options to best fit their needs, such as taxis, public transportation, and more. That means navigating around Barcelona for meetings or for pleasure is a simple and enjoyable experience.
We are excited to watch social mobility in action at MWC in Barcelona!